Montres Louis Erard SA in Le Noirmont

Beschreibung und Mehrwerte

Swiss Mechanical Watches, fabr. d'horlogerie, Uhrenfabrikation, Montres Louis Erard SA

This is a land of traditions and contrasts. Contrasts show themselves in the wide open spaces of the landscape with its almost infinite palette of green, here and there with dabs of grey from a rock, a dry stone wall or a vale. Traditions are hidden away behind workbenches and behind the facades with their row upon row of windows, some of which still bear a revered name. Here at the heart of Watch Valley, spurred by the tide of events in the eighteenth century, watchmaking has made the Jura, and Le Noirmont, its second home. Still today the foremost master watchmakers are established here, in a region whose name is admired throughout the world. To come here is to experience an immersion in time… in its element.

This cultural heritage becomes one with the watchmaker who is heir to savoir- faire which he perpetuates while continuing to add new expertise. Established in 1931 and now settled in Le Noirmont, Louis Erard has made these values its strength. Five flagship collections, four of which are entirely mechanical, demonstrate this unwavering commitment to Swiss-Made. They make up a world of classic, refined timepieces for men and women, some with in-house complications, expressed through a finely honed aesthetic.

AN ECONOMIC REBIRTH Yet it hasn’t always been plain sailing. Following a lengthy eclipse in the 1990s, the brand was taken over in 2003 by a group of investors, led by Alain Spinedi. His aim was clear: to offer high-quality mechanical watches at affordable prices. Success swiftly followed, and in 2008 Louis Erard entered the world of horological complications with an exclusive module. In 2012 the brand used its creativity and flair to respond to the challenging economic climate and launched Romance, a collection of quartz watches. In 2014 it passed the milestone of 200,000 watches produced in its workshops.

EXCELLENCE A love of craftsmanship in the finest Swiss tradition could well be Louis Erard’s motto. Or perhaps, quite simply, excellence. This quest for perfection, the technical and aesthetic maturity to which the Watchmaker aspires, takes form in a collection by exactly that name?: Excellence. Time becomes an art of living, thinking, creating… with this elusive challenger at its heart.